Bad Alibi
Visual identity and package design for New York’s innovative social advice platform that provides terrible excuses and alibis to get out of undesirable life events.
Bad Alibi is New York’s innovative social advice platform that provides terrible excuses and alibis to get out of undesirable life events. The social advice platform has welcomed and embraced people of all backgrounds and persuasions providing awful excuses and alibis for a broad range of life activities and events, from live concerts, work outings, fitness classes, helping friends move, house parties, and sick days.
The visual branding is confident, sophisticated, and approachable, conveying Bad Alibi’s unrivalled expertise in creating poor and horrible reasons and excuses to get out of life’s undesirable situations.
Brand Identity • Visual Design • Package Design • App Development
