Visual identity, brand positioning, and product design for the pioneer in practical reverse brand engineering.
Knockofff is a reverse brand engineering company. The company’s revolutionary photonic AI software has allowed it to use light to analyze and deconstruct an existing product or system, then recontruct it into something totally different and sometimes maybe better.
Knockofff’s brand identity is a nod to its photonic AI computing technology which takes the initial form and essentially reverse brand engineers the original visual aesthetics into something totally different and new.
Brand Identity • Concept Development • Art Direction • Visual Design
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