Playful illustrations and tailored typeface form the brand identity for a pioneering pho-themed collective.
Considered to be Vietnam’s national dish, pho is a soup dish consisting of broth, rice noodles, herbs, and meats. It is a popular food in Vietnam where it is served in households, street stalls, and restaurants countrywide. Pho Collective is a pioneering group of foodie entities with a mission to promote pho through unique and eye grabbing visual aesthetics and clear messaging.
Offf Brand combined playful illustrations and bespoke typography to spread and convey the contentment felt after the enjoyment of a good bowl of pho. The brand uses vivid colour palettes to conjure fun and playfulness. These are complemented by “pho-bulous” illustrations and “pho-king” witty messaging that is a “pho-sure” win for your taste buds.
Brand Identity • Art Direction • Visual Design