Pho Collective
Playful illustrations and tailored typeface form the brand identity for a pioneering pho-themed collective.
Considered to be Vietnam’s national dish, pho is a soup dish consisting of broth, rice noodles, herbs, and meats. It is a popular food in Vietnam where it is served in households, street stalls, and restaurants countrywide. Pho Collective is a pioneering group of foodie entities with a mission to promote pho through unique and eye grabbing visual aesthetics and clear messaging.
![](http://offfbrand.com/cdn/shop/files/img-pho-collective-01.jpg?v=1664920005)
![](http://offfbrand.com/cdn/shop/files/img-pho-collective-02.jpg?v=1664920008)
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Offf Brand combined playful illustrations and bespoke typography to spread and convey the contentment felt after the enjoyment of a good bowl of pho. The brand uses vivid colour palettes to conjure fun and playfulness. These are complemented by “pho-bulous” illustrations and “pho-king” witty messaging that is a “pho-sure” win for your taste buds.
Brand Identity • Art Direction • Visual Design